Media Arts

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This program is designed not only to provide a foundation in basic media arts course work, but also to allow students to select an area of emphasis: photography, broadcasting, graphic arts, journalism, or television production.

Program Purpose

Graduates will demonstrate (1) basic knowledge in media arts that will prepare them to obtain an entry-level position within the field and (2) critical thinking skills in AWC’s General Education focus areas.

Learning Outcomes

• Describe the history, nature, and function of the various mass media perspectives – journalism, public relations, advertising, and social media.
• Describe the history, nature, and function of the various mass media formats – print, audio, visual, and interactive media.
• Describe the role of the media in society as concerns ethics, theory, and politics.
• Use the essential technology related to the various mass communications media such as video, audio, still photography, print, and the Internet.
• Apply the fundamentals of the gathering and reporting of news.
• Apply the principles and processes of writing for the various media – print, broadcast, online, and interactive.
• Apply the basic theory and techniques used in the process of television production.
• Apply the basic theory and techniques used in the process of audio production.
• Apply the basic theory and techniques related to commercial graphics technologies.
• Apply the basic theory and techniques of digital photography.
• Apply the basic theory and techniques necessary for effective interpersonal communication and public speaking.
• Apply the basic functions and uses of advertising.
• Pursue advanced studies, specializing in one of the various media arts fields.
• Exhibit skills needed for entry level employment in the field of Media Arts.

Open the program map above to view the recommended classes to complete the program. You can also print the program map using the button above.