This program provides the student the opportunity to:

• Apply general communications principals in audio, video and multimedia productions, and develop program content that entertains, educates and informs a specific target audience.
• Develop competency in the skills required to plan, organize, produce, evaluate and distribute program content in a variety of media forms .

The graduate of this program is able to:

• Articulate the duties and responsibilities of the mass media in today's society.
• Plan, implement, and evaluate a video and audio production that appeals to an identified target audience.
• Effectively utilize multimedia technology in the production and distribution of varied content.
• Demonstrate the ability to write effective media content in a variety of script formats
• Present a professional portfolio for potential employers documenting production expertise, video/audio editing capability, graphics skills, writing ability, and experiences in the field.