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Communications Graphic Designer
Salary Range Jobs Available
$34,700 - $93,200 26,000+

What Does a Graphic Designer Do?

The creative work of a graphic designer is everywhere you look – from the product packaging you see on grocery store shelves to a billboard advertising a new movie. 

Using design software and drawing skills, a graphic designer creates eye-catching visual communications to convey information in an effective and aesthetically pleasing way.

Graphic designers — also called graphic artists — select photos, colors and font types to create designs for advertisements, packaging, logos, websites, posters, brochures and marketing materials. They rely on their design skills to know how the elements best fit together.

Graphic designers often work for publishing, marketing or advertising companies. Many are self-employed. Designers often specialize in a particular area, such as book covers, package design or industrial design.

As employers of all types increase their digital footprint, opportunities for graphic designers will increase. In fact, one of the best aspects of this career is the need for graphic design in so many industries. 

Keep reading to learn more about what kind of training you’ll need and what it’s like to do this job.

A graphic designer studies a color palette at her desk
Graphic designers are constantly on the lookout for inspiration to help them create innovative concepts. (Credit: ESB Professional/Shutterstock)

Responsibilities

  • Discuss the scope of a project with a client or team member
  • Plan layouts, mock up concepts and refine designs
  • Illustrate concepts and reinforce messages using design skills and layout software 
  • Proofread work
  • Submit work to client for approval
  • Make suggested edits and complete final version
  • Contribute to team efforts by accomplishing tasks as needed

How To Become a Graphic Designer: FAQs

The bottom line:

Not everyone has the aptitude to be a graphic designer, but if you are creative and embrace learning new things, this could be the career for you. Check out training opportunities near you and take the next step.

What it's like to be a graphic designer

Creativity and ambition usually comes naturally to graphic designers, says Pauline Lu.

"But the willingness to take critique, be flexible and work together with a team is what makes someone good at this job."

Anyone who thinks they want to be a graphic designer should read the rest of her advice.

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