What Does a Graphic Designer Do?
The creative work of a graphic designer is everywhere you look – from the product packaging you see on grocery store shelves to the billboard advertising a new movie. Using computer software or their hands, graphic designers create eye-catching visual communications to convey information in an effective and aesthetically pleasing way.
Also called graphic artists, they select photos and font types to create designs for advertisements, packaging, logos, websites, posters, brochures and marketing materials. They rely on their design skills to know how the elements best fit together.
Graphic designers often work for publishing, marketing or advertising companies. Many are self-employed. Designers often specialize in a particular area, such as book covers or package design.
- Discuss the scope of project with client or team member
- Plan layouts, mock up concepts and refine designs
- Illustrate concepts and reinforce messages using design skills and layout software
- Proofread work
- Submit work to client for approval
- Make suggested edits and complete final version
- Contribute to team efforts by accomplishing tasks as needed
An associate or bachelor’s degree in graphic design, web design, art, animation or a related field is typically required. A degree may not be required if you have highly developed computer skills, with a mastery of applications such as Photoshop, InDesign or Illustrator. Designers also gain experience through internships.
Designers showcase their talent by developing a portfolio, a collection of work that demonstrates their style, creativity and ability. Employers rely heavily on a designer's portfolio when hiring. Continuing education and staying up to date on technology is essential to remain competitive.
- Are creative and able to express ideas artistically
- Are good at managing multiple tasks and meeting deadlines
- Have good analytical skills
- Are detail-oriented
- Have strong computer skills
- Have excellent communication skills
- Are self-motivated